Making the most of the Rose Revolution in bars, restaurants and retail

GET ON BOARD THE ROSE REVOLUTION – CELEBRATING DRY, PURPOSE MADE ROSE WINES

There’s a real movement happening to educate consumers about dry, purpose made Rose: The Rose Revolution! A great wine style, appropriate all year round but for those of us in the Southern Hemisphere, it’s a particularly exciting wine as we come into Summer.

There’s been lots of information circulated about how producers can come on board, but probably even more opportunities for bars, retailers and restaurants to come on board and grow your rose sales at a high margin.

HOW YOU CAN GET INVOLVED

There’s a range of activities planned to help spread the word about dry rose over the next few months. Kick off is 10 November with a global tweet up promoting dry, textural Rose wines. This is not just a one day event though, the momentum will continue until the end of April 2012 with a range of fun events being planned.

Some ideas on how you can make the most of the Rose Revolution in your venue:

• Organise a tasting or rose dinner on 10 Novemberto taste and tweet – join in all the fun and pour some great rose whilst watching the tweets with #roserev. A great way to get people along to your venue, put up a big screen, encourage people to come dressed in pink and get involved in the fun.
  • There will be free tastings held from 5-7pm at many venues and then Rose Soiree Parties and an Australia wide tweet up from 7.30pm AEST. If you’re holding a tasting and want to accept samples, let me know and i’ll add you to the list of addresses
  • Promote dry Rose by the Glass– talk to consumers about this style of wine – put on some by the glass specials.
  • Use geo-location programs like Four Square to set up a four square check in special for your venue using a glass of dry rose as an incentive
  • Host a Rose dinner or function – the versatility of dry rose lends itself to tapas plates, paella,  charcuterie plates, seafood – almost anything matches well with rose, particularly Spanish and Mediterranean styled foods.
  • List your event up on Meet up so we can drive consumers along to participate http://www.meetup.com/Rose-Wine-Revolution/events/32266682/
  • Serve flights of rose wine – rather than a standard glass, why not think about offering tasting selections of different dry roses to help consumers explore this style.
  • Take some photos and get social. The Rose Revolution facebook page has over 1200 fans and we’d encourage you to post your photos up on the page, or tweet about what you’re hosting using #roserv.

There’s a range of purpose made point of sale designed to help draw attention to the campaign in your venue – post cards, decals, banners, posters.  Have a look at some of the examples here. Our core supporters have all this information for you to use.

If you’re really serious about joining the Rose Revolution, you can also get your logo up on the Rose Revolution website as a core supporter for a nominal cost. Details here

If you’re holding a rose event or special, email Rose_revolution@debortoliwines.com.au and we’ll get the information posted up on the facebook page and website.

REVOLUTIONARY WINERIES

Have a look at who the core supporters are, talk to your wine reps about any special offers they might have and other ways to get involved.

Vive la Rose Revolution!

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