We’ve been thrilled to be working with the team at Plantagenet Wines over the last few months to re-launch their Omrah range with new packaging and collateral to tell more of a regional story. Recognising that Omrah has a different consumer following to the more traditional Plantagenet meant that a new design and story could be told. The new label (designed by The Collective) reflects the freshness and purity of the Great Southern region where the wines hale from and re-connects Omrah with its home as well as its promise to deliver pristine cool-climate wines.
The Great Southern region is full of natural beauty. The design focuses on the ancient forests, tall trees and bright blue fairy wrens that can be found in the Great Southern region. The aim is to conjure up images of escapism, relaxation and purity.
Omrah has a history tracing back over 30 years. The SS Omrah brought passengers from England to Albany in the Great Southern region of Western Australia in the early 1900’s. One of the early passengers decided to pay homage to the ship by naming his property Omrah. Vines were later planted and in 1989, Plantagenet purchased the grapes and made the first Omrah wine (Omrah Chardonnay).
In 1989, Omrah was one of the first Chardonnay’s in Australia made with no oak, pioneering a style that became popular around the country. Now more than 20 years on, Omrah still makes an unwooded Chardonnay and also has a stylish new label and an energetic young team with a passion for Great Southern.
There are four wines in the Range with RRP of $18.99
A new dry Rose and Sauvignon Blanc Semillon will be released later in the year.
Watch this short video on why you should get ready to Open Omrah and if you find a bottle don’t forget to share your thoughts on twitter with #openomrah
For more information visit www.omrahwines.com.au or join in the conversation via social media
Love to know your thoughts….