It’s only recently that Instagram has built a web presence having been a purely mobile-based site for a long time. That web-based void had been filled largely by Statigram, and if you’re using Instagram in your marketing, it’s definitely worth having in your toolkit.
Statigram works in conjunction with your Instagram account to help interact with your community and build metrics around your interaction. It allows you to plug into other social networks, manage comments, analyse activity as well as build further engagement through competitions.
Some of the key metrics that Statigram shows include:
It also gives you recommendations on what time of day is best and how to optimise post time – Filter usage – Top tag usage – Tag impact along with a list of recommended tags
If you’re a Hootsuite user, you can also use Statigram in Hootsuite for a nominal monthly cost to monitor your brand.
It’s definitely a tool worth investigating to help make the most of your Instagram activity.
There’s been lots of hype this week over Facebook’s $1billion acquisition of the 2-year-old photo sharing application Instagram. Whether the price tag is justified, this is one app to look further into. It’s been the #1 downloaded app on the apple istore this week and been an instant hit on Google play.
Over 30 Million people have used Instagram and download on their Iphone since the application launched in January 2011. It’s my favourite Iphone app by a long shot, but I know that for many of you reading this post, Instagram may not be an app that you’ve used as part of your social media tool kit. The good news is that Instagram is also now available for Android users too, so there’s a much greater audience who can use and share.
What is Instagram?
Instagram allows you to share your photos in a simple stream with friends to see. You can also play with the filters of the images to create better image effects and share instantly to facebook/ twitter, Flickr, Tumblr, Foursquare, Posterous etc.
You can follow other users’ photo stream and once followed their stream will appear on your news feed. You can also browse through the “popular” section to find users with similar interests to look at.
It’s also a great tool for creating content for those who are not avid tweeters or facebook users. You can download instagram on the phone of your winemaker, chef or staff who have access to content that can be shared in a visual format. Connect up your social networks, given them some brief training on the messages you’re trying to convey and you have a rich stream of photo content to access.
It’s as simple as taking the photo, applying the relevant filters, putting a description and hash tags and then you can send to your social media networks. The integration of Instagram photos within a facebook feed is also a huge benefit – the photos display in a large format and much more of a feature than using twitpic on your facebook page.
Ways to get the most out of using the app
Some other Instagram related tools/ sites you might not have known about.
There’s literally hundreds of Instagram related sites to help you manage and monitor your Instagram photos stream. Here’s just a few you may like to look into further.
Why not follow me on Instagram? Instagram.com/Trishbarry