There’s lots of discussion of late about ‘Tweet Ups.’ Having been involved in organising a few (Wine Communicators of Australia Taste and Tweet #WCATT, Best’s Tweet Up, #Cabernet Day and the Rosé Revolution) I thought I’d share some thoughts with you on ways to make the most of the opportunity.
I’ve watched with interest the growth of this phenomenon in the United States to the point where it’s no longer a drawcard event. People are really getting involved – there are so many tweet ups in wine that it’s almost part of the tasting scene.
However, if used appropriately in Australia as part of the marketing mix, tweet ups will still definitely have their place, as long as activities are co-ordinated so they are not happening too frequently. For a brand, I think the tweet up is a great concept to consider for a collective message or to spread the word about great wines, or simply to generate some discussion, There’s also some great sessions like #spitbucket that are held regularly where people can meet up to look at wines of interest and engage in debate. (more…)