Making the most of the Rose Revolution in bars, restaurants and retail

GET ON BOARD THE ROSE REVOLUTION – CELEBRATING DRY, PURPOSE MADE ROSE WINES

There’s a real movement happening to educate consumers about dry, purpose made Rose: The Rose Revolution! A great wine style, appropriate all year round but for those of us in the Southern Hemisphere, it’s a particularly exciting wine as we come into Summer.

There’s been lots of information circulated about how producers can come on board, but probably even more opportunities for bars, retailers and restaurants to come on board and grow your rose sales at a high margin.

HOW YOU CAN GET INVOLVED

There’s a range of activities planned to help spread the word about dry rose over the next few months. Kick off is 10 November with a global tweet up promoting dry, textural Rose wines. This is not just a one day event though, the momentum will continue until the end of April 2012 with a range of fun events being planned.

Some ideas on how you can make the most of the Rose Revolution in your venue:

• Organise a tasting or rose dinner on 10 Novemberto taste and tweet – join in all the fun and pour some great rose whilst watching the tweets with #roserev. A great way to get people along to your venue, put up a big screen, encourage people to come dressed in pink and get involved in the fun.
  • There will be free tastings held from 5-7pm at many venues and then Rose Soiree Parties and an Australia wide tweet up from 7.30pm AEST. If you’re holding a tasting and want to accept samples, let me know and i’ll add you to the list of addresses
  • Promote dry Rose by the Glass– talk to consumers about this style of wine – put on some by the glass specials.
  • Use geo-location programs like Four Square to set up a four square check in special for your venue using a glass of dry rose as an incentive
  • Host a Rose dinner or function – the versatility of dry rose lends itself to tapas plates, paella,  charcuterie plates, seafood – almost anything matches well with rose, particularly Spanish and Mediterranean styled foods.
  • List your event up on Meet up so we can drive consumers along to participate http://www.meetup.com/Rose-Wine-Revolution/events/32266682/
  • Serve flights of rose wine – rather than a standard glass, why not think about offering tasting selections of different dry roses to help consumers explore this style.
  • Take some photos and get social. The Rose Revolution facebook page has over 1200 fans and we’d encourage you to post your photos up on the page, or tweet about what you’re hosting using #roserv.

There’s a range of purpose made point of sale designed to help draw attention to the campaign in your venue – post cards, decals, banners, posters.  Have a look at some of the examples here. Our core supporters have all this information for you to use.

If you’re really serious about joining the Rose Revolution, you can also get your logo up on the Rose Revolution website as a core supporter for a nominal cost. Details here

If you’re holding a rose event or special, email Rose_revolution@debortoliwines.com.au and we’ll get the information posted up on the facebook page and website.

REVOLUTIONARY WINERIES

Have a look at who the core supporters are, talk to your wine reps about any special offers they might have and other ways to get involved.

Vive la Rose Revolution!

Getting into the festivities of global Cabernet Day – how and where to get involved

Who makes Australia’s best Cabernet Sauvignon? Now, I’m sure you all have your favourite? Is it from the region of Coonawarra, the Yarra Valley, McLaren Vale, Mudgee or does Margaret River take your fancy? There’s so much diversity and regional examples to explore.

Cabernet Day on 1 September is a great opportunity to put region against region and see just how Australian Cabernet Sauvignon has evolved to stand along the finest in the world. Momentum is growing globally for this international social media event and Australian wineries are keen to show you the best wines they are producing. Register on http://cabernet.eventbrite.com/ to get involved.

We’re hearing reports of back vintage wines being pulled out of the cellar, exclusive new releases being sent to sample and international distributors (yes including those from New Zealand) who sell in Australia also getting into the action. This is an event for everyone to participate in.

WHERE TO GO TO GET INVOLVED:

There will be a general tweet up from 7-8.30pm EST for anyone who wants to get involved at home, but you’re not restricted to that time zone. There are events and free tastings happening all over Australia. Summary of some of the global events can be found here  and the big free tastings are as follows:

SYDNEY:

Where: Coast Roof Top Bar and Restaurant

The Roof Terrace, Cockle Bay Wharf,

Darling Harbour, Sydney, NSW 2000

Time: 4- 6.00pm

ADELAIDE:

Where: The Qwoff Boys Headquarters

15b Richard Street,

Hindmarsh SA 5007

From 6pm

Spots are limited so please email justin@qwoff.com.au for availability

COONAWARRA

Zema Estate Winery,

Riddoch Hwy,

Coonawarra

5.30pm to 6.30pm

BAROSSA VALLEY

Wolf Blass Visitors Centre

97 Sturt Hwy

Nurioopta, SA 5355

5-7pm

BRISBANE:

Wine Experience

150 Baroona Rd,

Rosalie, Brisbane QLD 4064

When: 5pm kick off

MCLAREN VALE

d’Arenberg Winery

Osborn Road
McLaren Vale SA 5171

When: Between 1 and 3pm

Winemakers – please bring a bottle of Cabernet along

 PERTH

The Left Bank Café, Bar and Restaurant

15 Riverside Drive

East Fremantle WA 6158

5pm – 7pm

MARGARET RIVER

Join Kate Morgan from Fraser Gallop, Brad Wehr from Wine By Brad and Mantra and Viren Goundrie from Stella Bella as they taste and discuss a range of top Australian Cabernet.

Must – Margaret River

107 Bussell Highway

Margaret River WA 6285

From 5.30pm

WINERIES:

If you want to submit samples for the tastings, download Cabernet Day Address-Labels and get your samples out to the venues.

REMEMBER: Please include your twitter handle on the bottle if you have one so people can tweet about your wines, mark the RRP and include an order form for people who love your wine on the evening. This is a great opportunity to show your wines so please think about what Cabernet best represents your brand (maybe it’s something unique or back vintage release)

Those who make the most of these varietal days really think about how they can engage and educate their consumers and make it simple to get involved. Some suggestions you might want to consider:

• Sell sample packs and spread the word to your consumers on your database – this is an opportunity for you to talk to your customers about your products and the wineries who think through how they will spread
• Collaborate with other wineries in your region – maybe hold a tasting in your local vistor centre and get consumers involved – advertise collaboratively and get people along to try the Cabernets from your region
• Get your retailers excited – hold tastings on the day in store with some of your retail customers and watch the stream of tweets on a site like www.twitterfall.com
• Educate – it’s intimidating for some consumers to talk about wine so help them on the journey. Provide some information about the wines, upload videos, think about how you can create content in advance of the day so people can hear your messages whilst tasting your wines.