GET ON BOARD THE ROSE REVOLUTION – CELEBRATING DRY, PURPOSE MADE ROSE WINES
There’s a real movement happening to educate consumers about dry, purpose made Rose: The Rose Revolution! A great wine style, appropriate all year round but for those of us in the Southern Hemisphere, it’s a particularly exciting wine as we come into Summer.
There’s been lots of information circulated about how producers can come on board, but probably even more opportunities for bars, retailers and restaurants to come on board and grow your rose sales at a high margin.
HOW YOU CAN GET INVOLVED
There’s a range of activities planned to help spread the word about dry rose over the next few months. Kick off is 10 November with a global tweet up promoting dry, textural Rose wines. This is not just a one day event though, the momentum will continue until the end of April 2012 with a range of fun events being planned.
Some ideas on how you can make the most of the Rose Revolution in your venue:
There’s a range of purpose made point of sale designed to help draw attention to the campaign in your venue – post cards, decals, banners, posters. Have a look at some of the examples here. Our core supporters have all this information for you to use.
If you’re really serious about joining the Rose Revolution, you can also get your logo up on the Rose Revolution website as a core supporter for a nominal cost. Details here
If you’re holding a rose event or special, email Rose_revolution@debortoliwines.com.au and we’ll get the information posted up on the facebook page and website.
Have a look at who the core supporters are, talk to your wine reps about any special offers they might have and other ways to get involved.
Vive la Rose Revolution!
Who makes Australia’s best Cabernet Sauvignon? Now, I’m sure you all have your favourite? Is it from the region of Coonawarra, the Yarra Valley, McLaren Vale, Mudgee or does Margaret River take your fancy? There’s so much diversity and regional examples to explore.
Cabernet Day on 1 September is a great opportunity to put region against region and see just how Australian Cabernet Sauvignon has evolved to stand along the finest in the world. Momentum is growing globally for this international social media event and Australian wineries are keen to show you the best wines they are producing. Register on http://cabernet.eventbrite.com/ to get involved.
We’re hearing reports of back vintage wines being pulled out of the cellar, exclusive new releases being sent to sample and international distributors (yes including those from New Zealand) who sell in Australia also getting into the action. This is an event for everyone to participate in.
WHERE TO GO TO GET INVOLVED:
There will be a general tweet up from 7-8.30pm EST for anyone who wants to get involved at home, but you’re not restricted to that time zone. There are events and free tastings happening all over Australia. Summary of some of the global events can be found here and the big free tastings are as follows:
The Roof Terrace, Cockle Bay Wharf,
Darling Harbour, Sydney, NSW 2000
Time: 4- 6.00pm
Where: The Qwoff Boys Headquarters
15b Richard Street,
Hindmarsh SA 5007
Spots are limited so please email firstname.lastname@example.org for availability
Zema Estate Winery,
5.30pm to 6.30pm
Wolf Blass Visitors Centre
97 Sturt Hwy
Nurioopta, SA 5355
150 Baroona Rd,
Rosalie, Brisbane QLD 4064
When: 5pm kick off
McLaren Vale SA 5171
When: Between 1 and 3pm
Winemakers – please bring a bottle of Cabernet along
The Left Bank Café, Bar and Restaurant
15 Riverside Drive
East Fremantle WA 6158
5pm – 7pm
Join Kate Morgan from Fraser Gallop, Brad Wehr from Wine By Brad and Mantra and Viren Goundrie from Stella Bella as they taste and discuss a range of top Australian Cabernet.
107 Bussell Highway
Margaret River WA 6285
If you want to submit samples for the tastings, download Cabernet Day Address-Labels and get your samples out to the venues.
REMEMBER: Please include your twitter handle on the bottle if you have one so people can tweet about your wines, mark the RRP and include an order form for people who love your wine on the evening. This is a great opportunity to show your wines so please think about what Cabernet best represents your brand (maybe it’s something unique or back vintage release)
Those who make the most of these varietal days really think about how they can engage and educate their consumers and make it simple to get involved. Some suggestions you might want to consider: